About us


Brand Introduction


Happy Build, founded in 2019, is a building block brand of Guangdong Xinyu Technology Co., LTD. It adheres to original design and create different series of products. Covering technology, music, architecture, automobiles, gifts, crossover integration, IP authorization and other fields. Hope to bring more happy experiences and creative inspiration to building block enthusiasts through building block products with different themes. Happy Build has established a strategic cooperative relationship with Shine Yu, the world-famous building block design studio. It is the only authorized producer of Shine Yu MOC building blocks and owns the intellectual property of all the commercial works of Shine Yu, which opens a broader development space for Happy Build. In addition, Happy Build has obtained official authorization from TOYOTA and other automakers around the world and has cooperated with the Palace Museum Stationery to jointly launch a series of innovative works that are full of the cultural charm of the Palace Museum. Using domestic GOBRICKS bricks, correcting the tolerance to micron, fully intelligent production, and the international-leading brick stability and consistency are the guarantee of the excellent quality of Happy Build products. Happy Build always adheres to the principle of building and creating in a happy environment. According to the theory of mind and multiple intelligence theory of consumers at different ages, we are committed to stimulating the imagination and creativity of consumers, so that they can obtain the basic ability for future success. At the same time, it provides a fun, creative and stress-relieving immersive experience for building block enthusiasts. It also touches the heartstrings of enthusiasts of all ages with its rich and realistic details and the restoration of real life, becoming collectible artwork.


June 2019

Happy Build·X-TECH series launched the first building block technology sports car (XQ-1001).


August 2019

Happy Build·Dreamer series launched the first building block piano, and its innovative playing function has achieved a huge response.


October 2019

Happy Build has been authorized by TOYOTA, the world-famous automobile brand.


January 2020

Happy Build has established a strategic cooperative relationship with Shine Yu, the world-famous building block design studio. As a sub-brand of Happy Build, Shine Yu has opened a broader development space for Happy Build.


April 2020

Happy Build and The Palace Museum Stationery reached a cooperative relationship, jointly launched a series of innovative Chinese style cultural and creative building blocks.


August 2020

The building block trailer and the building block piano of Happy Build were shortlisted in the 3rd Governor Cup Industrial Design Competition.


November 2020

Happy Build obtained genuine authorization from Shanghai Animation Film Studio (IP: The Monkey King: Uproar in Heaven), and designed and launched a series of products.


November 2020

Happy Build provided OEM customized services for Tencent QQ, and was invited to participate in the QQ 2020 carnival.


January 2021

The derivative IP image of Happy Build, YOO BOY.


January 2021

Happy Build appeared in the 33rd Shenzhen Toy Fair.



Founded in 2010, Guangdong Xinyu Technology Co., Ltd. is a high-tech enterprise integrating R&D, production, sales and service. The company has an experienced, professional and dedicated design team with a total of 28 people. Among them, there are 22 employees in Xinyu head office, 4 in Shanghai branch and 2 in Hong Kong branch.

Participated in the product design of major brands many times, including:

  • Sinotrans Container Lines Co., LTD.

  • Main Stadium of Hangzhou Olympic Sports Expo Center

  • Hongqi L5 Automobile

  • Guangzhou To To Kui

  • Tencent QQ 21st Anniversary Carnival

  • Interior decoration of Amazon China Headquarters Office

  • Interior decoration of LEGO China Headquarters Office


cooperative partner

Happy Build staff members are good at playing “building blocks”. We have eyes only for such things with great creativity, spatial logical thinking ability and artistic aesthetic ability.

Brand Licensing

Cooperation Sales


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